May 15 (Friday), McDonald’s Japan will begin offering a limited-time Happy Meal collaboration featuring the popular character series “Chiikawa.”
This collaboration includes exclusive toys featuring characters such as Chiikawa, Hachiware, and Usagi dressed in McDonald’s crew uniforms, and it has already become a major topic of conversation across Japan.
It’s also a collaboration that will likely attract international visitors looking for unique Japan-exclusive merchandise or memorable souvenirs during their trip to Japan.
However, the sales system will be different from a regular Happy Meal release. On the first day of sales, customers will need a special purchase ticket, and quantity limits will also apply.
In this article, we’ll explain the sales period, toy lineup, purchasing method, and important details about the McDonald’s Japan Chiikawa Happy Meal collaboration.
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McDonald’s Japan “Chiikawa” Happy Meal Launches on May 15
Image quoted from the official McDonald’s Japan website
This limited-time Happy Meal collaboration features the popular Japanese character series “Chiikawa” together with McDonald’s Japan.
The toys include Chiikawa characters dressed in McDonald’s crew uniforms, creating exclusive designs that can only be obtained through this collaboration.
The campaign is divided into Part 1 and Part 2, with four different toy designs available during each period.
Interest in this collaboration has already become extremely high even before release, and McDonald’s Japan has announced special purchasing rules for the launch.
Especially on the first release day, the following measures will apply:
- Purchase ticket system
- Quantity limits
- Temporary suspension of delivery orders
Because of these special rules, it’s recommended to check the details in advance before visiting.
If you’re planning to stop by McDonald’s during your trip to Japan, this collaboration could be a fun souvenir or travel memory to check out.
Sales Period & Toy Lineup
The “Chiikawa” Happy Meal collaboration will be released in two separate waves: Part 1 and Part 2. Since each wave features different characters, it’s a good idea to check the schedule before visiting.
Please note that all toys are available in limited quantities and sales will end once supplies run out.
Part 1 | May 15 (Fri) – May 28 (Thu)
Image quoted from the official McDonald’s Japan website
Part 1 includes the following four characters:
- Chiikawa
- Hachiware
- Kurimanju
- Rakko
The toys feature the characters wearing McDonald’s uniforms and other job-themed outfits.
Part 2 | May 29 (Fri) – June 11 (Thu)
Image quoted from the official McDonald’s Japan website
Part 2 features the following four characters:
- Usagi
- Momonga
- Shisa
- Furuhonya
Part 2 also includes many fan-favorite characters, and the collaboration is already attracting attention across social media.
Please note that Happy Meal toys are distributed randomly, and customers cannot choose specific characters. Exchanges are also not available.
Purchase Tickets Required on Certain Days — Important Buying Information
This “Chiikawa” Happy Meal collaboration uses a special sales system that differs from regular Happy Meal releases. In particular, customers will need a purchase ticket distributed through the official McDonald’s Japan app on the first release days.
Purchase Tickets Are Required on May 15 and May 29
Only customers who present a valid purchase ticket will be able to buy the Happy Meal on the following dates:
- Friday, May 15
- Friday, May 29
These dates correspond to the first release day of Part 1 and Part 2 of the collaboration.
Purchase Tickets Will Be Distributed Through the Official McDonald’s App
The purchase tickets will be distributed through the official McDonald’s Japan mobile app.
Because of this, it’s recommended to download the app in advance. Customers will also need to show the purchase ticket when ordering at participating stores.
Purchase Limits Will Also Apply
For this Happy Meal collaboration, purchase limits will be enforced, with a maximum of four Happy Meals per person.
In addition, the following time periods each have their own separate four-item limit:
- Breakfast (“McMorning”) hours
- Regular menu hours
McDonald’s Japan has also announced that the four-item purchase limit per transaction will continue after May 16 as well.
As part of efforts to prevent reselling, McDonald’s may refuse multiple purchases made repeatedly by the same group.
Will Delivery and Mobile Orders Be Available?
For this “Chiikawa” Happy Meal collaboration, some restrictions will also apply to delivery services. Since the rules are different from normal operations, checking the details in advance is recommended.
Delivery Services Will Be Suspended on Release Days
On May 15 and May 29, sales through the following services will be temporarily suspended:
- McDelivery
- Other food delivery services
Because of this, customers who want to purchase the collaboration items on the release day will need to order directly at the store.
Advance Delivery Reservations Will Also Be Suspended
In addition, during the campaign period, advance reservations for McDelivery orders are expected to be suspended entirely, not only for Happy Meals.
This is likely intended to help manage heavy demand and inventory control.
Some Stores Will Support Mobile Ordering
According to the official McDonald’s Japan website, mobile ordering for the Happy Meal collaboration will also be available at participating stores.
However, availability may vary depending on the location, so travelers are encouraged to check in advance before visiting.
Because this is such a highly anticipated collaboration, stores may become very crowded shortly after release.
This “Chiikawa” Collaboration Could Sell Out Earlier Than Expected
The new “Chiikawa” Happy Meal collaboration has already attracted huge attention even before its official release.
McDonald’s Japan has announced special measures such as a purchase ticket system, quantity limits, and delivery suspension, creating a much stricter sales system than usual.
In the past, Happy Meal collaborations featuring popular characters such as Kirby, Sanrio characters, and Pokémon have sold out earlier than originally scheduled. Because of this, some stores may also run out of stock quickly during the current collaboration.
Especially for travelers hoping to buy the items as souvenirs or memorable Japan-exclusive merchandise, checking early is highly recommended.
Please note that all toys are available in limited quantities and sales will end once supplies are gone.
Final Thoughts
This McDonald’s Japan “Chiikawa” Happy Meal collaboration is attracting a lot of attention as a limited Japan-exclusive campaign.
The character designs featuring McDonald’s crew uniforms feel especially unique, and the collaboration will likely become very popular among travelers looking for souvenirs or memorable items from their Japan trip.
At the same time, this release includes special purchasing rules such as the ticket system and quantity limits, making it quite different from a normal Happy Meal launch.
Crowds are especially expected on the first release days, so checking the sales schedule and purchase rules in advance is strongly recommended.
If you’re planning to visit McDonald’s during your trip to Japan, this collaboration may be worth checking out while it’s available.
