About Japan Picks

Japan Picks is a media platform that introduces recommended products to buy in Japan from a Japanese local perspective, created especially for international visitors traveling to Japan.

Japan is full of high-quality products that are still relatively unknown overseas, as well as many items that are only available within Japan.

From popular Japanese sunscreens and skincare products found in drugstores, to limited-edition snacks sold at convenience stores, anime and game collaboration goods, and uniquely Japanese foods and lifestyle items, there are many everyday products loved by Japanese people that are also highly appreciated by international travelers.

At Japan Picks, Japanese writers personally research and compare products to introduce items that are truly worth buying during your trip to Japan.

In particular, we focus on topics such as:

• Japan-exclusive cosmetics and skincare products
• Popular drugstore products in Japan
• Snacks and foods that can only be found in Japan
• Anime, game, and character merchandise
• Trending convenience store products
• Seasonal and limited-edition items
• News about newly released Japanese products
• Columns and articles about Japanese products

Our goal is to help make shopping in Japan even more enjoyable for travelers.

At Japan Picks, we also value authentic insights from Japanese locals.

We aim to clearly explain details that may be difficult to understand from overseas, such as where products can be purchased, whether they are actually popular in Japan, and whether they are easy to buy during your trip.

“I want to discover products that can only be bought in Japan.”
“I’m curious about items recommended by Japanese locals.”
“I’m looking for the best products to buy while traveling in Japan.”

For travelers like these, Japan Picks delivers easy-to-understand information about products worth discovering in Japan.

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